Hi, I'm Alex.

I grew up in Encinitas, a small beach town in San Diego, with two parents who were executives running businesses. Work ethic wasn't a lesson in our house. It was the air we breathed.

At 8, I sold 100 croissants in a single day outside my parents' bakery. I was hooked. From there, I sold HelloFresh on Wall Street in the snow, put myself through college, and built my career in marketing — including helping generate $1M+ in revenue at Blade Air Mobility.

Today I work in partnerships, connecting people, brands and opportunities. I moved back to La Jolla, where I was born, and The Ataria is where I share the places, objects and habits that help us live our best lives.